When a good idea meets a good idea – I LOCK IT x Idee Kaffee
IDEE KAFFEE and I LOCK IT are connected by more than just their names. Both stand for ideas that did not stop at the concept stage. And since 2026, they have appeared together on the product packaging of one of Germany's most well-known coffee brands.
How I LOCK IT became a "Good Idea"
IDEE KAFFEE, J.J. Darboven's coffee brand with over 100 years of history, did something unusual as part of its relaunch: the packaging became a stage for others. As part of the initiative "Good Ideas", IDEE KAFFEE presents companies and inventions that make everyday life a little better.
The selection is clearly curated. Previous idea providers included the Wheelmap app, the Convercycle cargo bike, and the Pfandgeben app. These are ideas that have a concrete social benefit. Ideas backed by real people.
In 2026, I LOCK IT will be among them.
On the IDEE KAFFEE website, Christian and Markus, the founders of I LOCK IT, are introduced as idea providers. The two met while studying at the Brandenburg University of Applied Sciences. In 2015, they founded haveltec GmbH with the idea of rethinking bicycle security: a lock that reliably protects and is as intuitive to use as a smartphone.
The Idea Behind I LOCK IT
A bicycle lock sounds like a solved problem. Buy a lock, take the key, secure your bike, done. But anyone who has ever stood in front of their own bike and realized the key was at home knows: it's not that simple.
That's why Christian and Markus have fundamentally rethought the frame lock. The result is a lock that is permanently mounted on the bicycle and controlled via a smartphone app. It fully motorizes and locks when you park it and unlocks via the app as soon as you approach the bike. No key. No extra step. In case of an unauthorized attempt to move it, the integrated 110 dB alarm immediately sounds and sends a notification directly to your smartphone.
With I LOCK IT GPS, GPS live tracking is added. The lock knows where the bike is.
The principle also applies to multiple users: Digital keys can be shared via the app without the need for physical handovers. This works for families, fleet management, or bike-sharing concepts.
What this cooperation means
IDEE KAFFEE product packaging is sold throughout Germany. Millions of consumers see the brand every day. Anyone who appears as an innovator on this packaging is introduced to an audience that goes far beyond the classic bicycle target group.
For I LOCK IT, this is a visibility that cannot be bought. It arises from credibility. IDEE KAFFEE does not select partners based on reach, but on the merit of the idea. The previous innovators prove this: every idea in this series solves a real problem.
IDEE KAFFEE clearly states its mission:
"Creative solutions, innovative companies and exceptional inventions that make everyday life more liveable or contribute to greater justice."
Two Ideas, One Shared Goal
That is precisely the mission behind I LOCK IT. Our mission is to reliably protect valuables while combining convenience and security in such a way that cyclists actually use their lock. Because a security solution that is too cumbersome in everyday life will not be used. The days of annoying key fumbling are over with I LOCK IT.
The fact that a coffee brand with over 100 years of history sees this as a good idea speaks for itself.
Discover I LOCK IT PRO now
Discover I LOCK IT PRO-
Automatically safe
- Motorized locking when parked
- Open via app or automatically when approaching
- No physical key necessary
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Smarter theft protection
- Integrated 110 dB alarm if movement is detected
- Real-time notification to your smartphone
- GPS live tracking with I LOCK IT GPS
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Flexibly divisible
- Digital keys for multiple users via app
- Ideal for families, fleets and sharing concepts
- No key handover effort